Develop communication strategy.
Without a strategy you will burn
a lot of time, money, energy and good ideas.
And your stories will come to nothing.
Storywerk Canvas
The best of three worlds: storytelling, organisational development, team coaching
Media- & Workflow Audit
Before you set off with your organisation to new horizons, it is worth taking a closer look at where you currently stand: How is your organisation positioned? What strengths are you already using? Where is hidden potential? What do you still need, what could be the next steps? With our audits we determine where you are. Across all areas of your communication or specifically for social media. And if necessary, also at the level of your processes and structures. Mission Statement
As the foundation of your communication strategy, we work with you and your teams to develop a visionary big picture and the purpose of your organisation step by step. We define your core values and your USP, formulate a strong vision and an authentic mission statement. So that your teams follow a motivating and clear fixed star. In this way, we align the inner compass of your organisation with your goals. And prepare the ground for your communication strategy. Target image, target group persona
Who are you actually telling all this to? In order to align your content marketing in the best possible way, it is central that you know your target groups very well. Together with your teams, we sharpen your target groups with the demographic characteristics, attitudes and behaviour patterns of concrete personas. So that your target groups feel seen, meant and understood. This way you can target your content precisely and the messages of your stories really reach the right people. Core Story
The core story is the heart of your strategic content marketing. It creates clarity, structure and focus and unites the needs of your target groups with the vision and values of your organisation as a central narrative. Together with your teams, we develop a powerful and authentic core story. This makes your organisation distinguishable and more attractive, likeable and trustworthy for customers, donors or users. Successful implementation
Even your strongest mission statement and your best communication strategy remain ineffective as long as your teams lack the processes and structures and the storytelling tools to implement them successfully. With the best of three worlds – storytelling, organisational development, team coaching – we close this gap: With our proven STORYWERK JOURNEY, we support you and your teams over the period of six to twelve months to successfully bring your mission statement and communication strategy step by step into your organisation and into the world.
6
Evaluating
Do you know this feeling? You have invested a lot of time, money, heart and soul and energy in an urgently needed change process. And somehow you have a good feeling about it. But somehow: You also don’t. . Because you can’t be sure whether all this has achieved anything. To ensure that this does not happen to you with your mission statement and your communication strategy, we support you in your evaluation with solid internal and external data collection. So that you gain clarity about how it went. And a good basis for deciding how you want to move to the next level. Integrated strategic communication – more clarity, thrust and impact for your storytelling.
In your free strategy call, we clarify what is important to you. And how we can best support you. We look forward to meeting you.