Develop mission statement & core values:
Vision, Mission Statement, Values

How to gain more clarity, joy, sense of we-feeling and meaning with a fixed star for your organisation – and the basis for a powerful communication strategy.

Why does your company actually do what it does? Where do you want to go as an organisation? Who else besides you benefits from it? And if you can’t get to the heart of your mission statement: How will you communicate it then?

As the foundation of your corporate culture and your communication strategy, Storywerk coach and mission statement expert Michael Obert develops a visionary big picture and the purpose of your organisation step by step together with you and your teams in his interactive consulting format Mission Statement & Guiding Values.

In two modules that build on each other, you formulate a strong vision and a powerful mission statement and define the central values and USP of your company. So that your managers and teams follow an attractive and motivating fixed star. And the inner compass of your organisation is aligned with your goals. This is how you create clarity, joy, a sense of “we” and meaning – and prepare the ground for an authentic communication strategy.

Michael Obert guided us through the complete process of developing our corporate vision. I especially appreciate his insightful and structured approach and his positive, motivating spirit.« – Thomas Hahn, CEO Leaders Academy GmbH, Cologne
Mission Statement and Core Values

Trainer: Storywerk coach Michael Obert
Target group: Companies from all sectors, NGOs, management, leadership teams, entire teams.

  • Developing corporate vision, mission statement
  • Defining core values
  • Mission and value-oriented communication
  • Bridge to strategic content marketing
  • If needed: Leadership Principles based on the core values
  • If needed: Accompanying management and team development, corporate culture, cultural change
  • Inspiration and joy at work

Duration of the workshop: 2×2 days.

Maximum 12 participants.

In your free strategy call, we clarify what is important to you. And how we can best support you. We look forward to meeting you.