Next Level TikTok for Purpose Brands & Non-Profits
How to set up a successful TikTok channel for your organisation and really reach, attract, move - and retain - your target groups.
Is the TikTok train leaving without your organisation? Are you missing the connection to your “community of tomorrow”? And thus the chance to future-proof your organisation?
Or you already have a TikTok channel and it’s not quite getting off the ground? Because you lack a clear strategy? And instead you communicate more intuitively without developing the desired reach?
With more than one billion active monthly users in the youngest age groups, TikTok is THE social media platform when it comes to the consumers, customers and donors of tomorrow.
This is why most purpose brands and non-profits ask themselves whether it is worth setting up their own TikTok channel. Often there is simply a lack of human resources. Or internal experts who can assess the costs and benefits of an in-house channel on the one hand and create the basis for a successful TikTok channel as part of a team on the other.
The good news is that it is relatively easy for purpose brands and non-profits in particular to achieve a large reach and reach young target groups on this platform.
In her two-day workshop Next Level TikTok for Purpose Brands & Non-Profits, she defines our Instagram expert Kristina Kobilke and her communications team developed a powerful Instagram strategy. And shows you how to develop, prepare and realise your stories for your target group in a varied, surprising and exciting way. So that you can really reach, activate and retain the “young line” of your audience on TikTok.
Storywerk-Coach: Kristina Kobilke
Target group: Purpose brands, non-profits, NGOs, social enterprises, social media teams, content marketing teams, PR teams, fundraising teams, e-commerce, (online) editorial teams, photo editors.
Content:
- How to develop measurable goals and a strong TikTok strategy
- Basics I: What sets TikTok apart from other social media platforms such as Instagram and Snapchat
- Basics II: The most important terms when working with TikTok, different types of profiles and accounts
- Basics III: Successful formats, trends and memes on TikTok
- Three steps on how you can systematically implement TikTok in your company and use it for your marketing or take it to the next level
- How to enhance your TikTok channel with a good content mix of different formats
- Introduction to the most important functions and possible uses of TikTok: Influencer Marketing, Feed, Hashtag Challenges, In-Feed Native Videos, Search
- TikTok algorithm: Exactly how it works and what it means for your workflows and storytelling
- Storytelling for TokTok: Which stories are best for engaging with your target audience (best practices)
- Visual storytelling: developing your distinctive visual language for TikTok
- Practical exercises: Master Storytelling on TokTok
- (Re)discovering creativity and the joy of storytelling, inspiration, fun at work
Duration of the workshop: two days.
Maximum 12 participants.
In your free strategy call, we clarify what is important to you. And how we can best support you. We look forward to meeting you.
