Next Level Instagram for Purpose Brands & Non-Profits
How to build a successful Insta channel for your organisation or take it to the next level - and really reach, attract, move and retain your target groups.
You invest a lot of time in your Instagram channel and ask yourself whether it’s actually worth it, because the number of your followers isn’t growing as you’d like. Perhaps you don’t fully realise what your Insta is all about. How you can successfully communicate your message there and really reach your target groups.
Or your posts are easy to see through because your storytelling always follows the same pattern. Or you simply lack the human resources and structures for regular posting.
Most purpose brands and NGOs do not realise what they should pay attention to in their communication on Instagram and what tricks they can use to increase their reach. They communicate intuitively, without a clear strategy, usually with the same narrative patterns.
Disadvantage: You do not reach your target group, do not build up a reach and cannot retain your users in the long term. Sooner or later, the energy invested fizzles out without any lasting effect in the fast-moving Insta-universe.
In her two-day workshop Next Level Instagram for Purpose Brands & Non-Profits defined our Instagram expert Kristina Kobilke and her communications team developed a powerful Instagram strategy. And shows you how to develop, prepare and realise your stories for your target group in a varied, surprising and exciting way. So that you can really reach, activate and retain your audience emotionally on Instagram.
Storywerk-Coach: Kristina Kobilke
Target group: NGOs, social enterprises, PR teams, fundraising teams, donor relations, (online) editors, content marketing teams
Content:
- How to develop measurable goals and a strong Instagram strategy
- Basics I: What you should consider when creating your profile
- Basics II: 1×1 of the Instagram forms: Posts, stories, reels, live, filters, hashtags
- Basics III: Successful tagging, texting and photography for Insta
- How to enhance your channel with a good content mix of different formats
- Storytelling for Instagram: Which stories are best for engaging with your target audience (Best Practices)
- When perfectionism is not required – and when it is
- How to link Instagram with other channels and integrate it into your communication concept
- Use InstaStatistics: Timing and regularity of posts
- When influencer marketing makes sense and how to initiate and establish collaborations with influencers
- Visual storytelling: developing your distinctive visual language for Instagram
- Practical exercises: Introduction to Insta photography, Insta image editing and practical apps
- Practical exercises: Introduction to Insta video shooting and Insta video editing
- Snack content: create exceptional images for high-reach posts in no time at all
- (Re)discovering creativity and the joy of storytelling, inspiration, fun at work
Duration of the workshop: two days.
Maximum 12 participants.
In your free strategy call, we clarify what is important to you. And how we can best support you. We look forward to meeting you.
