{"id":7647,"date":"2023-11-13T15:44:04","date_gmt":"2023-11-13T14:44:04","guid":{"rendered":"https:\/\/www.storywerk.de\/?page_id=7647"},"modified":"2026-05-06T10:25:45","modified_gmt":"2026-05-06T08:25:45","slug":"press-relations-for-purpose-brands-and","status":"publish","type":"page","link":"https:\/\/www.storywerk.de\/en\/storytelling\/press-relations-for-purpose-brands-and\/","title":{"rendered":"Press relations for purpose brands and"},"content":{"rendered":"\t\t
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Workshop: Press relations for purpose brands and non-profit organisations<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How to communicate efficiently and effectively with your target groups in your press work in times of digital transformation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Is your press work not reaching the target groups you want to address? Are you looking for suitable tools, channels and workflows to disseminate your messages cross-media in addition to traditional press relations? Are you wondering how you can check and optimise the impact of the measures and channels used?<\/p>\n

The press departments of purpose brands and non-profits are confronted with high demands in the digital transformation. In a constant flood of content from blogs, social media, podcasts and traditional media, you need to reach and pick up your target groups with relevant information where they are – and at the right time. <\/span><\/p>\n

At the same time, PR and communications teams often lack the resources and silo thinking prevents cross-channel and cross-departmental collaboration, which is an important prerequisite for target group-orientated, cross-media communication. <\/span><\/p>\n

Adapting to economic and social developments, dealing with misinformation, utilising data and measuring success are also crucial for successful communication.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\"A.Karrasch_credit
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\"Workshop
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The collaboration with Anja Karrasch inspired us right from the start. Their in-depth knowledge and extensive experience help us to present our values and projects more effectively in the media. Her confident and open approach to more efficient interaction between internal communication, social media and marketing is also worth its weight in gold and encourages us to develop and implement the right solutions in these challenging times.”<\/strong> – Therese Raatz, Press Spokeswoman Johanniter-Unfall-Hilfe.<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Press relations for purpose brands and non-profit organisations<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Storywerk-Coach Anja Karrasch<\/p>\n

Target group: Purpose brands, NGOs, social enterprises, PR teams<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Module 1 - Content:<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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