{"id":7645,"date":"2023-11-13T15:41:41","date_gmt":"2023-11-13T14:41:41","guid":{"rendered":"https:\/\/www.storywerk.de\/?page_id=7645"},"modified":"2026-05-06T10:23:11","modified_gmt":"2026-05-06T08:23:11","slug":"next-level-tiktok-for-purpose-brands-non-profits","status":"publish","type":"page","link":"https:\/\/www.storywerk.de\/en\/storytelling\/next-level-tiktok-for-purpose-brands-non-profits\/","title":{"rendered":"Next Level TikTok for Purpose Brands &amp; Non-Profits"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7645\" class=\"elementor elementor-7645 elementor-7528\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f01350f e-con-full e-flex e-con e-parent\" data-id=\"f01350f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c22388e e-con-full e-flex e-con e-parent\" data-id=\"c22388e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5130ae0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5130ae0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Next Level TikTok for Purpose Brands &amp; Non-Profits<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a312b0f e-flex e-con-boxed e-con e-parent\" data-id=\"a312b0f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ffc041 elementor-widget elementor-widget-heading\" data-id=\"5ffc041\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to set up a successful TikTok channel for your organisation and really reach, attract, move - and retain - your target groups.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0947443 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0947443\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f28ec4\" data-id=\"3f28ec4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-514d708 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"514d708\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Is the TikTok train leaving without your organisation? Are you missing the connection to your &#8220;community of tomorrow&#8221;? And thus the chance to future-proof your organisation?<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>Or you already have a TikTok channel and it&#8217;s not quite getting off the ground? Because you lack a clear strategy? And instead you communicate more intuitively without developing the desired reach?<\/p>\n<p>With more than one billion active monthly users in the youngest age groups, TikTok is <i>THE<\/i> social media platform when it comes to the consumers, customers and donors of tomorrow.<\/p>\n<p><span class=\"Apple-converted-space\"> <\/span>This is why most purpose brands and non-profits ask themselves whether it is worth setting up their own TikTok channel. Often there is simply a lack of human resources. Or internal experts who can assess the costs and benefits of an in-house channel on the one hand and create the basis for a successful TikTok channel as part of a team on the other.<\/p>\n<p>The good news is that it is relatively easy for purpose brands and non-profits in particular to achieve a large reach and reach young target groups on this platform.<\/p>\n<p>In her two-day workshop <i>Next Level TikTok for Purpose Brands &amp; Non-Profits<\/i>, she defines<b><i> <\/i><\/b>our<b><i> <\/i><\/b>Instagram expert Kristina Kobilke and her communications team developed a powerful Instagram strategy. And shows you how to develop, prepare and realise your stories for your target group in a varied, surprising and exciting way. So that you can really reach, activate and retain the &#8220;young line&#8221; of your audience on TikTok.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0e394e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0e394e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-482e860\" data-id=\"482e860\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81f7be6 e-flex e-con-boxed e-con e-parent\" data-id=\"81f7be6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cf879a3 e-flex e-con-boxed e-con e-parent\" data-id=\"cf879a3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2cc712 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"a2cc712\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/10\/Storywerk-Team-05.jpg\" alt=\"Storywerk-Team-05\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/10\/Storywerk-Team-02.jpg\" alt=\"Storywerk-Team-02\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/11\/Kristina-Kobilke-by-Wells-1-2-scaled-e1761315431653.jpg\" alt=\"Workshop Story Werk, Berlin, Deutschland, 04.11.2023.\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/11\/Kristina-Kobilke-by-Wells-2-1-scaled-e1761315327986.jpg\" alt=\"Workshop Story Werk, Berlin, Deutschland, 04.11.2023.\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d18e1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d18e1a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe00ae2\" data-id=\"fe00ae2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb37da7 elementor-widget elementor-widget-heading\" data-id=\"eb37da7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Workshop Next Level TikTok \nf\u00fcr Purpose Brands &amp; Non-Profits<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f32d491 elementor-widget elementor-widget-text-editor\" data-id=\"f32d491\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Storywerk-Coach:<\/strong> Kristina Kobilke<\/p>\n<p><strong>Target group:<\/strong> Purpose brands, <b>n<\/b>on-profits, NGOs, social enterprises, <b>s<\/b>ocial media teams, <b>c<\/b>ontent marketing teams, PR teams, fundraising teams, e-commerce, (online) editorial teams, photo editors. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-698593d e-flex e-con-boxed e-con e-parent\" data-id=\"698593d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1398bf7 elementor-widget elementor-widget-text-editor\" data-id=\"1398bf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Content: <\/strong><\/p><ul><li>How to develop measurable goals and a strong TikTok strategy<\/li><li>Basics I: What sets TikTok apart from other social media platforms such as Instagram and Snapchat<\/li><li>Basics II: The most important terms when working with TikTok, different types of profiles and accounts<\/li><li>Basics III: Successful formats, trends and memes on TikTok<\/li><li>Three steps on how you can systematically implement TikTok in your company and use it for your marketing or take it to the next level<\/li><li>How to enhance your TikTok channel with a good content mix of different formats<\/li><li>Introduction to the most important functions and possible uses of TikTok: Influencer Marketing, Feed, Hashtag Challenges, In-Feed Native Videos, Search<\/li><li>TikTok algorithm: Exactly how it works and what it means for your workflows and storytelling<\/li><li>Storytelling for TokTok: Which stories are best for engaging with your target audience (best practices)<\/li><li>Visual storytelling: developing your distinctive visual language for TikTok<\/li><li>Practical exercises: Master Storytelling on TokTok<\/li><li>(Re)discovering creativity and the joy of storytelling, inspiration, fun at work<\/li><\/ul><p><b><br \/>Duration of the workshop:<\/b> two days.<\/p><p>Maximum 12 participants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c4cec9 e-flex e-con-boxed e-con e-parent\" data-id=\"2c4cec9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f80fe elementor-widget elementor-widget-text-editor\" data-id=\"e9f80fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In your free strategy call, we clarify what is important to you. And how we can best support you. We look forward to meeting you.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4e3a0 elementor-align-center elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"4c4e3a0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/storywerk\/storywerk-strategy-call-english?month=2023-11\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book your free strategy call.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3568f6c elementor-widget elementor-widget-text-editor\" data-id=\"3568f6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong> <a href=\"https:\/\/www.storywerk.de\/en\/strategy\/\"><img decoding=\"async\" class=\"alignnone wp-image-3912\" role=\"img\" src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/07\/pfeil-rechts.svg\" alt=\"right arrow\" width=\"12\" \/><\/a><\/strong><a href=\"https:\/\/www.storywerk.de\/en\/storytelling\/\"> <strong>Back to all workshops<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7b302c e-flex e-con-boxed e-con e-parent\" data-id=\"b7b302c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Next Level TikTok for Purpose Brands &amp; Non-Profits How to set up a successful TikTok channel for your organisation and really reach, attract, move &#8211; and retain &#8211; your target groups. Is the TikTok train leaving without your organisation? Are you missing the connection to your &#8220;community of tomorrow&#8221;? And thus the chance to future-proof [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":3138,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7645","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages\/7645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/comments?post=7645"}],"version-history":[{"count":19,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages\/7645\/revisions"}],"predecessor-version":[{"id":8041,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages\/7645\/revisions\/8041"}],"up":[{"embeddable":true,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages\/3138"}],"wp:attachment":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/media?parent=7645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}