{"id":7643,"date":"2023-11-13T15:38:17","date_gmt":"2023-11-13T14:38:17","guid":{"rendered":"https:\/\/www.storywerk.de\/?page_id=7643"},"modified":"2026-05-06T10:22:35","modified_gmt":"2026-05-06T08:22:35","slug":"next-level-instagram-for-purpose-brands-non-profits","status":"publish","type":"page","link":"https:\/\/www.storywerk.de\/en\/storytelling\/next-level-instagram-for-purpose-brands-non-profits\/","title":{"rendered":"Next Level Instagram for Purpose Brands &amp; Non-Profits"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7643\" class=\"elementor elementor-7643 elementor-7527\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f01350f e-con-full e-flex e-con e-parent\" data-id=\"f01350f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c22388e e-con-full e-flex e-con e-parent\" data-id=\"c22388e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5130ae0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5130ae0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Next Level Instagram for Purpose Brands &amp; Non-Profits<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a312b0f e-flex e-con-boxed e-con e-parent\" data-id=\"a312b0f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ffc041 elementor-widget elementor-widget-heading\" data-id=\"5ffc041\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to build a successful Insta channel for your organisation or take it to the next level - and really reach, attract, move and retain your target groups.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0947443 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0947443\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f28ec4\" data-id=\"3f28ec4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-514d708 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"514d708\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You invest a lot of time in your Instagram channel and ask yourself whether it&#8217;s actually worth it, because the number of your followers isn&#8217;t growing as you&#8217;d like. Perhaps you don&#8217;t fully realise what your Insta is all about. How you can successfully communicate your message there and really reach your target groups.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>Or your posts are easy to see through because your storytelling always follows the same pattern. Or you simply lack the human resources and structures for regular posting.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>Most purpose brands and NGOs do not realise what they should pay attention to in their communication on Instagram and what tricks they can use to increase their reach. They communicate intuitively, without a clear strategy, usually with the same narrative patterns.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>Disadvantage: You do not reach your target group, do not build up a reach and cannot retain your users in the long term. Sooner or later, the energy invested fizzles out without any lasting effect in the fast-moving Insta-universe.<\/p>\n<p><\/p>\n<p>In her two-day workshop <i>Next Level Instagram for Purpose Brands &amp; Non-Profits<\/i><b><i> <\/i><\/b>defined<b><i> <\/i><\/b>our<b><i> <\/i><\/b>Instagram expert Kristina Kobilke and her communications team developed a powerful Instagram strategy. And shows you how to develop, prepare and realise your stories for your target group in a varied, surprising and exciting way. So that you can really reach, activate and retain your audience emotionally on Instagram.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0e394e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0e394e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-482e860\" data-id=\"482e860\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81f7be6 e-flex e-con-boxed e-con e-parent\" data-id=\"81f7be6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cf879a3 e-flex e-con-boxed e-con e-parent\" data-id=\"cf879a3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2cc712 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"a2cc712\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/10\/Storywerk-Team-05.jpg\" alt=\"Storywerk-Team-05\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/10\/Storywerk-Team-02.jpg\" alt=\"Storywerk-Team-02\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/11\/Kristina-Kobilke-by-Wells-1-1-scaled-e1761315298318.jpg\" alt=\"Workshop Story Werk, Berlin, Deutschland, 04.11.2023.\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/11\/Kristina-Kobilke-by-Wells-2-1-scaled-e1761315327986.jpg\" alt=\"Workshop Story Werk, Berlin, Deutschland, 04.11.2023.\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d18e1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d18e1a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe00ae2\" data-id=\"fe00ae2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb37da7 elementor-widget elementor-widget-heading\" data-id=\"eb37da7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Next Level Instagram for Purpose Brands \nand Non-Profits<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f32d491 elementor-widget elementor-widget-text-editor\" data-id=\"f32d491\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Storywerk-Coach:<\/strong> Kristina Kobilke<\/p><p><strong>Target group:<\/strong> NGOs, social enterprises<b>,<\/b> PR teams, fundraising teams, donor relations, (online) editors, content marketing teams<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e3659b2 e-flex e-con-boxed e-con e-parent\" data-id=\"e3659b2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88aa166 elementor-widget elementor-widget-text-editor\" data-id=\"88aa166\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Content: <\/strong><\/p><ul><li>How to develop measurable goals and a strong Instagram strategy<\/li><li>Basics I: What you should consider when creating your profile<\/li><li>Basics II: 1&#215;1 of the Instagram forms: Posts, stories, reels, live, filters, hashtags<\/li><li>Basics III: Successful tagging, texting and photography for Insta<\/li><li>How to enhance your channel with a good content mix of different formats<\/li><li>Storytelling for Instagram: Which stories are best for engaging with your target audience (Best Practices)<\/li><li>When perfectionism is not required &#8211; and when it is<\/li><li>How to link Instagram with other channels and integrate it into your communication concept<\/li><li>Use InstaStatistics: Timing and regularity of posts<\/li><li>When influencer marketing makes sense and how to initiate and establish collaborations with influencers<\/li><li>Visual storytelling: developing your distinctive visual language for Instagram<\/li><li>Practical exercises: Introduction to Insta photography, Insta image editing and practical apps<\/li><li>Practical exercises: Introduction to Insta video shooting and Insta video editing<\/li><li>Snack content: create exceptional images for high-reach posts in no time at all<\/li><li>(Re)discovering creativity and the joy of storytelling, inspiration, fun at work<\/li><\/ul><p>\u00a0<\/p><p><b>Duration of the workshop:<\/b> two days.<\/p><p>Maximum 12 participants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c4cec9 e-flex e-con-boxed e-con e-parent\" data-id=\"2c4cec9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f80fe elementor-widget elementor-widget-text-editor\" data-id=\"e9f80fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In your free strategy call, we clarify what is important to you. And how we can best support you. We look forward to meeting you.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4e3a0 elementor-align-center elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"4c4e3a0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/storywerk\/storywerk-strategy-call-english?month=2023-11\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book your free strategy call.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3568f6c elementor-widget elementor-widget-text-editor\" data-id=\"3568f6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong> <a href=\"https:\/\/www.storywerk.de\/en\/strategy\/\"><img decoding=\"async\" class=\"alignnone wp-image-3912\" role=\"img\" src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/07\/pfeil-rechts.svg\" alt=\"right arrow\" width=\"12\" \/><\/a><\/strong><a href=\"https:\/\/www.storywerk.de\/en\/storytelling\/\"> <strong>Back to all workshops<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Next Level Instagram for Purpose Brands &amp; Non-Profits How to build a successful Insta channel for your organisation or take it to the next level &#8211; and really reach, attract, move and retain your target groups. You invest a lot of time in your Instagram channel and ask yourself whether it&#8217;s actually worth it, because [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":3138,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7643","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages\/7643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/comments?post=7643"}],"version-history":[{"count":22,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages\/7643\/revisions"}],"predecessor-version":[{"id":7944,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages\/7643\/revisions\/7944"}],"up":[{"embeddable":true,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages\/3138"}],"wp:attachment":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/media?parent=7643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}