{"id":6581,"date":"2023-09-22T10:12:48","date_gmt":"2023-09-22T08:12:48","guid":{"rendered":"https:\/\/www.storywerk.de\/ai-strategy-ai-generated-storytelling\/"},"modified":"2026-05-06T09:47:15","modified_gmt":"2026-05-06T07:47:15","slug":"ai-strategy-ai-generated-storytelling","status":"publish","type":"page","link":"https:\/\/www.storywerk.de\/en\/ai-strategy-ai-generated-storytelling\/","title":{"rendered":"AI strategy, AI-generated storytelling."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6581\" class=\"elementor elementor-6581 elementor-6572\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-389e6fb e-con-full e-flex e-con e-parent\" data-id=\"389e6fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4a04d49 e-con-full e-flex e-con e-parent\" data-id=\"4a04d49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21d666d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"21d666d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Develop an AI strategy, <br>AI-generated storytelling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2061ee4 e-flex e-con-boxed e-con e-parent\" data-id=\"2061ee4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c8f8b elementor-widget elementor-widget-heading\" data-id=\"e9c8f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to use AI in communications to generate content targeted to your audiences. And communicate your brand and core messages more efficiently and better on all channels.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f37150 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f37150\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18270d2\" data-id=\"18270d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-026df3d elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"026df3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Artificial intelligence is on everyone&#8217;s lips. The potential of AI is also huge in internal and external communications and storytelling. But where to start? How does AI fit in with existing organizational culture, with processes and structures, with ethical demands? And where in your company does the use of AI really make sense?<\/p><p>Storywerk coach Georg Boch \u2013 AI and brand storytelling expert who advises the United Nations, among others, on how AI can help them achieve their sustainability goals \u2013\u00a0has developed two top-class and super exciting consulting and workshop formats for our customers and partners.<\/p><p>So that you make your decisions based on a solid AI strategy. And to make the best possible use of the potential inherent in these new technologies for your company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6ef51b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6ef51b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a551f6\" data-id=\"9a551f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4110141 e-flex e-con-boxed e-con e-parent\" data-id=\"4110141\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70cc751 e-flex e-con-boxed e-con e-parent\" data-id=\"70cc751\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec7653 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"0ec7653\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/11\/Georg-SW-scaled.jpeg\" alt=\"Workshop Story Werk, Berlin, Deutschland, 04.11.2023.\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/11\/Georg-2-scaled-e1764236828882.jpg\" alt=\"Workshop Story Werk, Berlin, Deutschland, 04.11.2023.\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/11\/Georg-3-scaled-e1764236848913.jpg\" alt=\"Workshop Story Werk, Berlin, Deutschland, 04.11.2023.\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/11\/Georg-4-scaled-e1764236869198.jpg\" alt=\"Workshop Story Werk, Berlin, Deutschland, 04.11.2023.\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-687abe4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"687abe4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31829dc\" data-id=\"31829dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90f8f38 elementor-widget elementor-widget-heading\" data-id=\"90f8f38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Develop an AI strategy, <br>AI-generated storytelling<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff8230d elementor-widget elementor-widget-text-editor\" data-id=\"ff8230d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Storywerk-Coach: Georg Boch<br \/>Target group: Companies (B2B, B2C), NGOs, foundations, communication teams, (online) editorial teams, employees and managers from the fields of marketing and corporate communication<\/p>\n<p style=\"margin: 0cm; font-size: medium; font-family: Calibri, sans-serif;\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a36a659 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a36a659\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26f628c\" data-id=\"26f628c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01fe928 elementor-widget elementor-widget-heading\" data-id=\"01fe928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Module 1. AI STRATEGIES FOR DECISION MAKERS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff0dc2 elementor-widget elementor-widget-text-editor\" data-id=\"6ff0dc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Guiding Questions:<span class=\"Apple-converted-space\"> <\/span><\/strong><\/p>\n<p>Do we want to use AI in our corporate communications?<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>If so, in what areas and with what goals?<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>And how could we start doing this concretely?<\/p>\n<p><strong>Structure:<\/strong><\/p>\n<ul>\n<li>Introduction to the world of AI-generated communication<span class=\"Apple-converted-space\"> <\/span><\/li>\n<li>Areas of application in internal and external communication<span class=\"Apple-converted-space\"> <\/span><\/li>\n<li>Prompt engineering: scaling the company&#8217;s brand essence in communication via AI.<span class=\"Apple-converted-space\"> <\/span><\/li>\n<li>Opportunities &amp; Risks of AI in Communication<span class=\"Apple-converted-space\"> <\/span><\/li>\n<li>Ethical framework, compatibility with corporate culture<span class=\"Apple-converted-space\"> <\/span><\/li>\n<li>More efficiency with AI &#8211; really?<span class=\"Apple-converted-space\"> <\/span><\/li>\n<li>Roadmap: First steps toward integrating AI into corporate communications.<span class=\"Apple-converted-space\"> <\/span><\/li>\n<\/ul>\n<p>On request, additional AI potential analysis for your organization.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b0e9c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b0e9c7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d09e54\" data-id=\"7d09e54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae019d3 elementor-widget elementor-widget-heading\" data-id=\"ae019d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Module 2. AI-GENERATED CONTENT FOR COMMUNICATION TEAMS  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8870efa elementor-widget elementor-widget-text-editor\" data-id=\"8870efa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Introduction to the world of AI-generated communication<span class=\"Apple-converted-space\"> <\/span><\/li>\n<li>Concrete areas of application in internal and external communication<span class=\"Apple-converted-space\"> <\/span><\/li>\n<li>Prompt engineering: scaling the company&#8217;s brand essence in communication via AI.<span class=\"Apple-converted-space\"> <\/span><\/li>\n<li>Professionalize AI-supported brand storytelling, first exercises in the team<span class=\"Apple-converted-space\"> <\/span><\/li>\n<li>AI-supported content creation, channel-specific storytelling with topics brought along, exploring potentials and limits of AI<\/li>\n<li>Ethical framework, legal situation, compatibility with corporate culture<span class=\"Apple-converted-space\"> <\/span><\/li>\n<li>First steps and routines for integrating AI into daily communication.<\/li>\n<\/ul>\n<p>Additional AI potential analysis for your organization upon request.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-48f7b4d e-flex e-con-boxed e-con e-parent\" data-id=\"48f7b4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af131ec elementor-widget elementor-widget-text-editor\" data-id=\"af131ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In your free strategy call, we clarify what is important to you. And how we can best support you. We look forward to meeting you.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f59d099 elementor-align-center elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"f59d099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/storywerk\/storywerk-strategy-call-english?month=2023-11\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book your free strategy call.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7770b back-btn elementor-widget elementor-widget-text-editor\" data-id=\"ab7770b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong> <a href=\"https:\/\/www.storywerk.de\/en\/storytelling\/\"><img decoding=\"async\" class=\"alignnone wp-image-3912\" role=\"img\" src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/07\/pfeil-rechts.svg\" alt=\"right arrow\" width=\"12\" \/><\/a><\/strong><a href=\"https:\/\/www.storywerk.de\/en\/storytelling\/\"> <strong> Back to all workshops<\/strong><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Develop an AI strategy, AI-generated storytelling How to use AI in communications to generate content targeted to your audiences. And communicate your brand and core messages more efficiently and better on all channels. Artificial intelligence is on everyone&#8217;s lips. The potential of AI is also huge in internal and external communications and storytelling. But where [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6581","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages\/6581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/comments?post=6581"}],"version-history":[{"count":29,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages\/6581\/revisions"}],"predecessor-version":[{"id":9070,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages\/6581\/revisions\/9070"}],"wp:attachment":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/media?parent=6581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}