{"id":5715,"date":"2023-08-28T16:44:41","date_gmt":"2023-08-28T14:44:41","guid":{"rendered":"https:\/\/www.storywerk.de\/master-storytelling\/"},"modified":"2026-05-06T09:51:46","modified_gmt":"2026-05-06T07:51:46","slug":"master-storytelling","status":"publish","type":"page","link":"https:\/\/www.storywerk.de\/en\/master-storytelling\/","title":{"rendered":"Master Storytelling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5715\" class=\"elementor elementor-5715 elementor-5415\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee5c65a e-con-full e-flex e-con e-parent\" data-id=\"2ee5c65a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1e5d3b64 e-con-full e-flex e-con e-parent\" data-id=\"1e5d3b64\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff79492 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6ff79492\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Successfully implementing your\nmission statement and 360\u00b0 communication with early adopters.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20f15a8 e-flex e-con-boxed e-con e-parent\" data-id=\"20f15a8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31c7fc10 elementor-widget elementor-widget-heading\" data-id=\"31c7fc10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How you successfully implement your 360\u00b0 communication step by step\nin a pilot group of early adopters and thus prepare the ground to make your\ncommunication efficient, stable and future proof.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ae7dfa7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ae7dfa7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33e6f15b\" data-id=\"33e6f15b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12c041b8 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"12c041b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What use is the strongest mission statement, the best communication strategy with the greatest personas and core messages if it ultimately comes to nothing or disappears into a drawer?<\/p><p>In stage 5 of our STORYWERK 360\u00b0 JOURNEY, we close the gap between the communication strategy you have developed and its successful implementation in your operational storytelling.<\/p><p>In this format, tailored precisely to your organisation, we bring together the best of three worlds for you \u2013\u00a0<i>storytelling, process design and team building<\/i>.<\/p><p>Over a period of six months, our team led by Ute Schechtel, STORYWERK Head of People, Culture and Workflow, will support your teams in setting up their workflows in a resource-saving and agile way, taking their storytelling to the next level \u2013 and growing together into a self-organised and mutually supportive unit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2adc83f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2adc83f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94d4523\" data-id=\"94d4523\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8182e86 e-flex e-con-boxed e-con e-parent\" data-id=\"8182e86\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-04b4e97 e-flex e-con-boxed e-con e-parent\" data-id=\"04b4e97\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a0733 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"b5a0733\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/09\/Storywerk-Team-02-1.jpg\" alt=\"Storywerk-Team-02.jpg\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/09\/Storywerk-Team-02-3.jpg\" alt=\"Storywerk-Team-02\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/09\/Storywerk-Team-01-2.jpg\" alt=\"Storywerk-Team-01\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7479fb3 elementor-widget elementor-widget-text-editor\" data-id=\"7479fb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"zitate\"><strong>True rocket science! We were really surprised how quickly everyone in our highly diverse communication team has started to shift into the learnings we took from our journey with Storywerk.\u00ab<\/strong>\u00a0 \u2013 Daniel Scuka, Communication Officer, European Space Agency (ESA)<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ff7772 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ff7772\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25a50a1\" data-id=\"25a50a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bea25c elementor-widget elementor-widget-heading\" data-id=\"9bea25c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Successfully implementing your\nmission statement and 360\u00b0 communication with early adopters.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca10d0 elementor-widget elementor-widget-text-editor\" data-id=\"0ca10d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Storywerk-Coach: Ute Schechtel &amp; Team\u00a0<\/p><p>Target group: Purpose brands from all industries with their own communications teams, international Non-Profits with their own communications teams<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48bc629 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48bc629\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-408a8d8\" data-id=\"408a8d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42e00e1 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"42e00e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In stage 5 of our STORYWERK 360\u00b0 JOURNEY, we work with your teams on these levels simultaneously:<\/p>\n<ol>\n<li>\n<p>We form a cross-team and cross-departmental pilot group of early adopters from all areas of your communication.<\/p>\n<\/li>\n<li>\n<p>In this pilot group, we develop 360\u00b0 campaigns and stories with high impact across teams based on your mission statement, personas and core messages, which can be rolled out immediately.<\/p>\n<\/li>\n<li>\n<p>At the same time, we develop the processes and structures in the pilot group that your entire communications team can then adopt from the early adopters.<\/p>\n<\/li>\n<li>\n<p>Throughout the entire 360\u00b0 JOURNEY, we strengthen team spirit, mutual appreciation and trust, motivation and enjoyment of working together in order to stabilise your teams from the inside out.<\/p>\n<\/li>\n<\/ol>\n<p>In this way, we bring your communication strategy into your organisation step by step over a period of six months \u2013 and thus successfully bring your vision to the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-4ea6dbf6 e-flex e-con-boxed e-con e-parent\" data-id=\"4ea6dbf6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31dcbb2 e-flex e-con-boxed e-con e-parent\" data-id=\"31dcbb2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58fe40c elementor-widget elementor-widget-text-editor\" data-id=\"58fe40c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In your free strategy call, we clarify what is important to you. And how we can best support you. We look forward to meeting you.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759a251 elementor-align-center elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"759a251\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/storywerk\/storywerk-strategy-call-english\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book your free strategy call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c00e12 elementor-widget elementor-widget-text-editor\" data-id=\"8c00e12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong> <a href=\"https:\/\/www.storywerk.de\/en\/strategy\/\"><img decoding=\"async\" class=\"alignnone wp-image-3912\" role=\"img\" src=\"https:\/\/www.storywerk.de\/wp-content\/uploads\/2023\/07\/pfeil-rechts.svg\" alt=\"right arrow\" width=\"12\" \/><\/a><\/strong><a href=\"https:\/\/www.storywerk.de\/en\/strategy\/\"> <strong>Back to the Storywerk Canvas<\/strong><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Successfully implementing your mission statement and 360\u00b0 communication with early adopters. How you successfully implement your 360\u00b0 communication step by step in a pilot group of early adopters and thus prepare the ground to make your communication efficient, stable and future proof. What use is the strongest mission statement, the best communication strategy with the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5715","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages\/5715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/comments?post=5715"}],"version-history":[{"count":47,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages\/5715\/revisions"}],"predecessor-version":[{"id":8449,"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/pages\/5715\/revisions\/8449"}],"wp:attachment":[{"href":"https:\/\/www.storywerk.de\/en\/wp-json\/wp\/v2\/media?parent=5715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}