{"id":3095,"date":"2022-09-15T11:09:08","date_gmt":"2022-09-15T09:09:08","guid":{"rendered":"https:\/\/storywerk.berlin\/ngo-master-storytelling-with-archetypes\/"},"modified":"2026-05-06T10:24:24","modified_gmt":"2026-05-06T08:24:24","slug":"ngo-master-storytelling-with-archetypes","status":"publish","type":"page","link":"https:\/\/www.storywerk.de\/en\/storytelling\/ngo-master-storytelling-with-archetypes\/","title":{"rendered":"Branding & Storytelling with Archetypes for Purpose Brands, NGOs & Not-For-Profits"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Workshop
\nBranding & Storytelling with Archetypes for Purpose Brands, NGOs & Not-For-Profits<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

How to tell a more varied and engaging story and reach, touch and activate your target groups emotionally.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Your stories are easy to see through? Because your storytelling always follows the same pattern? For example: There is a problem \u2013 then your helpers\/your project\/your organisation come \u2013 then the problem is alleviated or solved and all is well with the world again?<\/p>\n

Most NGOs and non-profit organisations narrow their storytelling almost exclusively to this obvious narrative pattern.<\/h3>\n

No matter if it is about a project in Myanmar, Sudan or Colombia or about hunger, schools or new wells. Disadvantage: Your readers quickly see through the trick and switch off early because they already know how your stories end. This significantly reduces the chance that they will be touched and get involved in your project.<\/p>\n

In the two-day workshop Branding & Storytelling with Archetypes for Purpose Brands, NGOs & Not-For-Profits<\/em>, Storywerk coach Tobias Oellig guides your communications team through the world of archetypes and shows you how to develop, prepare and implement your stories for your target group in a variant, surprising and exciting way. So that you can really reach and activate your audience emotionally.<\/p>\n

\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"Storywerk-Tobias-Oelig-03\"
<\/div><\/figure><\/div>
\"Storywerk-Tobias-Oelig-02\"
<\/div><\/figure><\/div>
\"Storywerk-Tobias-Oelig-01\"
<\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
A lot of the strategies and tools that we have learnt could be used in the communication activities for ESA’s Jupiter Icy Moons Explorer, and the campaign fully met our goals”<\/strong> – Daniel Scuka, Communication Officer, European Space Agency (ESA)<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Branding & Storytelling with Archetypes for Purpose Brands, NGOs & Not-For-Profits<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Trainer: Storywerk coach Tobias Oellig
Target group: non-profit organisations, NGOs, purpose brands, social enterprises, PR teams, fundraising teams, donor support, (online) editors, content marketing teams<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Content:<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t